July 15, 2019

Charles Saunders, MD: Aetna’s Senior Ecosystem Engineer on ACOs, and their Derivatives

Posted on February 25, 2013 by in ACOs

By Gregg A. Masters, MPH On the broadcast I chat with Charles Saunders MD, CEO of Emerging Businesses at Aetna. Dr. Saunder’s seat in the house of healthcare innovation is a unique perch and his tenure in the business brings both depth and breadth to fundamental questions we face as a collective industry. A fountain […]

ZocDoc Publishes a New Primer on Social Media Marketing for Healthcare Providers

Posted on February 23, 2013 by in News

zocdoc-publishes-new-primer-social-media-marketing-healthcare-providers

by Patricia Salber, MD First posted on The Doctor Weighs In on 2/22/2012 It is no longer a question of whether docs and other healthcare providers need to develop an online marketing strategy, rather the questions are: how soon? and for how much?  ZocDoc, the online doctor-finder, has recently published a white paper on the topic, “Marketing […]